20 Best Free Marketing Software Tools for 2024

Whether you’re a startup entrepreneur, a small business owner, or a seasoned marketer looking to optimize your budget, leveraging free software tools can be a game-changer. From analytics to social media management and beyond, we’ve curated a list of the 20 best free marketing software tools for 2024. Let’s explore how these tools can empower your marketing efforts without breaking the bank.

To simplify your search, we’ve categorized these 20 top free marketing software tools into ten distinct groups:

1. Marketing Automation Software

2. Social Media Software

3. SEO Software

4. Lead Generation Software

5. Graphic Design Software

6. PR Software

7. Email Marketing Software

8. Project Management Software

9. Conversion Rate Optimization (CRO) Software

10. Content Marketing Software

20 Free Marketing Software Tools for Success

Marketing Automation Software Tools

1: Phantombuster: A Marketing Data Extraction Software

Phantombuster offers over 200 code-free automation and data extraction tools for social media platforms like LinkedIn, Twitter, Instagram, and more. These tools can automate tasks such as lead generation, audience building, and engagement boosting.

You can use the Phantombuster on your social media channels to take over the following tasks:

•   Save time on lead generation
• Target and Build audiences
• Boost your audience’s reach and engagement

2: Zapier: A Lead Automation Tool 

Zapier automates workflows like how workflow management software works by linking thousands of apps with an “If X happens, do Y” structure. It streamlines processes like adding leads to CRM systems, sending notifications, and managing email subscriptions.

Zapier automation allows you to combine multiple actions and apps together in a single Zap.

•   Add all new leads to your CRM, such as Salesforce
• Send SMS messages or Slack notifications to new contacts
• Add contacts to MailChimp subscription

Social Media Software Tools

3: MeetEdgar: A Social Media Automation Software

Although not free, MeetEdgar’s affordability and 30-day free trial make it a valuable tool for automating social media sharing. It helps in promoting evergreen content and testing post variations across channels.

You can use MeetEdgar across your social channels to do the following:

•   Promote your best content, on repeat
• Save time scheduling the same content over and over again
• Auto-generate and test variations of posts linking to the same content

4: LinkGallery by Rebrandly – A URL Shortener Tool

Rebrandly’s LinkGallery is a URL shortener and link management tool that offers custom domains for branding and tracking. It allows the creation of a single bio link for all social media platforms, enhancing audience interaction.

For what purpose can you use Rebrandly’s LinkGallery tool:

•  To know how wide your audience and in what way they’re interacting in the social media
• To create and add new content with a unique bio link
• Direct your audience to a specific destination to enhance their user experience

Search Engine Optimization Software

5: Ubersuggest – A Powerful SEO Tool

Launched by Neil Patel, Ubersuggest is a comprehensive SEO tool that provides insights on keyword research, competition analysis, and content performance, helping you improve your market edge.

The following are the benefits of Ubersuggest tool:

• UB’s free keyword tool helps you to track from head terms to long-tail phrases in terms of keyword research.
• Ubersuggest offers you hundreds of choices to choose from, and also you’ll see volume, competition, and seasonal trends for each keyword.
• It also generates a list of keywords for you based on what is working for your competitors and what people are typing into Google.

6: SEMrush – A Complex SEO Audit Tool

SEMrush is a multifaceted SEO tool that aids in technical audits, social media tracking, keyword research, and more, making it indispensable for mastering digital marketing strategies.

Some of the most popular tools to use on SEMrush are:

•  Technical SEO audit
• Social media tracker
• Backlink audit
• Ad builder
• Keyword position tracking
• On-page SEO checker
• PPC keyword tool
• Organic traffic insights

Lead Generation Software Tools

7: FindThatLead – An Email Capturing Tool

FindThatLead is a robust tool for building targeted email lists and capturing leads quickly, making it ideal for startups needing to scale their outreach efforts.

Startups that need to build lead lists fast commonly use FindThatLead to:

•  Build cold email lists
• Feed their sales team leads to reach out to
• Find targeted prospects’ contact information

Graphic Design Software Tools

8: Canva – A Graphic Editing Platform 

Canva is a user-friendly graphic design platform with templates for social media graphics, presentations, posters, and more. It’s perfect for creating professional visuals without design expertise.

Canva has pre-built templates for all the following and more:

• Facebook posts
• Instagram stories
• Flyers
• Infographics
• Presentations
• YouTube thumbnails
• Cards
• Invitations
• Logos

9: PlaceIt – A Design Template Finder

PlaceIt offers a vast library of templates for logos, mockups, and videos, helping you create high-quality branding and marketing materials effortlessly.

Placeit illuminates mockup images of all your products and services on real mobile devices like iPhone, Android, MacBook, tablets, etc.

Public Relations (PR) Software Tools

10: Muck Rack – A Easy-to-use PR Platform

Muck Rack connects you with journalists looking for expert sources. It simplifies media outreach and helps you create and maintain up-to-date media lists.

What can Muck Rack do for your business:

• Very almost like HARO, Muck Rack can send alerts to your email inbox to ascertain stories that journalists in notable publications want professional recommendations, quotes, and alternative resources for.
• You can target the classes you’re most curious about, and take a look at them to induce publication.

11: HARO (Help a Reporter Out) – An Expert Resource Tool

HARO connects journalists with expert sources, offering daily opportunities to secure media coverage relevant to your industry.

In addition to that, HARO notifies you through email with updated source requests for three times per day, five days a week. All this will be most relevant to you and your client’s experience, expertise, and other metrics.

If you discover a story that matches your desires, you’ll be able to pitch the disguised email address listed within the supply request by as well as answers to the journalist’s queries, any such as necessities, and a bio with you or your client’s contact data.

Email Marketing Software Tools

12: MailChimp – An Email Marketing Tool

MailChimp’s free version supports up to 2,000 contacts, providing essential tools for creating, sending, and analyzing email campaigns with ease.

It looks super cool and easy, allows up to 2000+ contacts under one roof dashboard, segmentation and integration tools, basic email templates, and basic reporting. It’s going to be a promising-robust email platform in the future.

13: MailerLite – An Email Campaign Platform

MailerLite offers a competitive free plan with features like segmentation, A/B testing, and customizable templates, ideal for growing businesses.

Some important points about MailerLite are:

• MailerLite is the only comparator to MailChimp’s free plan.
• It allows up to 1000+ contacts and other some segmentation tools to segment them
• Email campaign reports, A/B testing and customizable templates, and more.

Project Management Software Tools

14: Trello – A Simple Project Management Tool

Trello’s intuitive drag-and-drop interface makes it easy to organize projects and tasks, ensuring your marketing team stays on track and productive.

Why to go with Trello for project management:

• Trello’s free plan is the new and user-friendly project management software that you ever could find. 
• We would recommend you use Trello because it aids you to spend more time on executing and less time on planning and fixing.

Conversion Rate Optimization (CRO) Software

15: HotJar – A User Behavior Optimization Tool

HotJar provides heatmaps and visitor recordings to understand user behavior and optimize your website for better conversion rates.

What is great about HotJar platform:

• Using heatmaps and video recordings of your site visitors is great for setting up sales funnels and improving conversion rates.
• HotJar is the best and free marketing software that should be on every website owner’s list.

16: VWO – A Conversion Optimization Software

Integrated with Google Analytics, Google Optimize allows you to test and personalize your website’s content to improve user experience and conversions.

One should use Google Optimize to:

• Create custom and attractive landing pages for Google and Facebook Ads.
• Optimize your website experience to suit all kind of visitors.
• Get the best and optimized conversion rates from Google Ads.

Content Marketing Software Tools

17: Quuu – An AI-Powered Social Media Tool

Quuu curates and promotes content on social media, helping you reach a wider audience and drive traffic to your blog.

You can use Quuu to:

•  Curate content for your blog and social media channels.
• Use Quuu Promote to submit your content to a relevant audience.

18: Workflow by GrowthHackers – A Content Marketing Tool

Workflow helps content marketing teams plan, create, distribute, and analyze content at scale, fostering collaboration and efficiency.

Workflow is designed for:

• Collaborative content creation and distribution
• Analyzing content performance
• Scaling up content marketing efforts

19: Wistia – A Video Marketing Software

Wistia offers powerful video marketing tools, including SEO features and lead capture integrations, to enhance audience engagement.

With Wistia you can:

•  Host and manage videos with detailed analytics
• Integrate lead capture forms and calls to action within your videos
• Optimize your video content for search engines

20: MobileMonkey – A Multi-channel Marketing Software

MobileMonkey uses chatbots for multi-channel marketing, offering real-time engagement through web chats, SMS, and social media to increase leads and conversions.

MobileMonkey can be used for:

•  Engaging with visitors through web chat, SMS, and social media
• Automating responses and lead capture
• Running marketing campaigns across multiple channels

These tools are essential for any marketing strategy, providing robust features and integrations to help you achieve your business goals efficiently.

Conclusion

Navigating the ever-evolving landscape of digital marketing can be challenging, especially when budgets are tight. However, with the right tools, you can achieve remarkable results without breaking the bank. The 20 free marketing software tools we’ve highlighted here offer powerful solutions for automation, social media management, SEO, lead generation, design, PR, email marketing, project management, CRO, and content marketing.

Don’t let budget constraints hold you back. Explore these free marketing software tools, experiment with their features, and find the perfect combination that aligns with your business needs. With a bit of creativity and these powerful marketing tools at your disposal, the sky’s the limit for your marketing success in 2024 and beyond.

Dive in, start exploring, and watch your marketing efforts soar to new heights!