Email marketing changes constantly.
New platform features, evolving deliverability requirements, shifting consumer behaviors, and algorithm updates all require staying current with privacy regulations, which necessitates continuous learning. But there’s a problem: too many news sources publishing too much content makes finding truly valuable, actionable email marketing news feel like searching for a signal in overwhelming noise.
You don’t need more content. You need better filters for finding the content that actually matters for your email marketing strategy and execution.
The challenge is identifying sources that consistently deliver educational insights, global perspectives, and comprehensive coverage without drowning you in clickbait or rehashed generic advice everyone’s already heard.
Here are five websites that reliably deliver high-quality email marketing news, trends, analysis, and best practices worth your limited attention.
What Makes a Great Email Marketing News Source?
Before diving into specific sites, understand what separates valuable sources from noise.
Educational and actionable content matters more than breaking news for its own sake. You need insights about trends, tested strategies, platform changes, and innovations you can actually apply to improve your email marketing results.
Comprehensive coverage across email marketing dimensions, including deliverability, design, automation, segmentation, analytics, compliance, and strategy, provides more value than a narrow focus on single topics.
Regular publishing cadence ensures you’re getting consistent updates rather than sporadic posts whenever the site remembers email marketing exists.
Credible authors with actual email marketing experience provide insights grounded in reality rather than theoretical speculation from writers who’ve never managed a campaign.
With those criteria in mind, here are the top sources for email marketing news and education.
Top 5 Email Marketing News Sites to Read
1. Litmus Blog – Deep Dives on Email Design and Development
Best for: Email design trends, coding techniques, rendering insights, and testing strategies.
Litmus has positioned itself as the authority on email design and technical implementation. Their blog goes beyond surface-level advice to provide genuinely useful technical guidance about building emails that work across clients and devices.
What makes Litmus valuable is the depth they bring to topics other sources treat superficially. When they cover email design trends, you get analysis of what’s actually working in real campaigns with examples and implementation guidance, not just screenshots of pretty emails.
Their State of Email reports provide data-driven insights about email client usage, dark mode adoption, accessibility trends, and design patterns actually being used. This research informs strategic decisions rather than just being interesting trivia.
The technical focus means Litmus particularly serves email developers, designers, and marketers who want to understand the implementation side of email marketing, not just strategy.
They also cover deliverability, analytics, and strategy, but design and technical excellence is where they truly excel compared to other sources.
2. Really Good Emails – Curated Inspiration and Analysis
Best for: Email design inspiration, campaign breakdowns, and creative approaches across industries.
Really Good Emails takes a different approach than news-focused sites. They curate and analyze excellent email campaigns from brands across industries, providing a constantly updated library of inspiration and best practices.
What separates this from random email galleries is the thoughtful categorization and analysis. Emails are organized by type: welcome series, abandoned cart, newsletters, promotional campaigns, transactional emails, making it easy to find relevant examples when you’re working on specific campaign types.
The site highlights what makes featured emails effective, calling out specific design choices, copywriting techniques, or strategic approaches worth noting. You’re not just seeing pretty emails; you’re understanding why they work.
For marketers looking to improve creative execution, understand industry-specific email approaches, or find inspiration when designing new campaigns, Really Good Emails provides more concentrated value than wading through generic marketing blogs.
The community-submitted nature means coverage stays current with what brands are actually sending now, not just what worked years ago when an article was written.
3. Email on Acid Blog – Technical Excellence and Deliverability
Best for: Email rendering, testing, accessibility, and deliverability insights.
Email on Acid competes with Litmus in the email testing space, and their blog similarly provides deep technical content about ensuring emails work properly across clients and devices.
Where Email on Acid particularly excels is in deliverability content. They regularly publish insights about spam filter changes, sender reputation factors, authentication requirements, and deliverability best practices grounded in data from their platform.
Their accessibility coverage has also become increasingly valuable as email marketers recognize the importance of inclusive design. They provide practical guidance for making emails accessible to users with disabilities, not just theoretical compliance checklists.
The blog features regular roundups of email marketing news from across the industry, aggregating important updates so you don’t miss significant changes even if you’re not monitoring multiple sources daily.
For technical email marketers worried about rendering consistency and inbox placement, Email on Acid provides actionable intelligence you can implement immediately.
4. Campaign Monitor Resources – Strategic Email Marketing Guidance
Best for: Email marketing strategy, best practices, comprehensive guides, and research.
Campaign Monitor’s resource library spans strategy, tactics, and implementation across all aspects of email marketing. They publish guides, templates, research, and regular blog content covering everything from list building to automation to analytics.
What makes Campaign Monitor valuable is the strategic perspective combined with practical execution advice. They don’t just tell you automation is important; they walk through specific automation workflows for different business types with setup guidance.
Their Ultimate Guide series provides comprehensive deep-dives on topics like email deliverability, email design, and marketing automation that serve as reference resources you return to repeatedly, not just one-time reads.
Research reports like their Email Marketing Benchmarks provide data about open rates, click rates, and engagement metrics across industries, helping you calibrate expectations and identify improvement opportunities.
The content serves both beginners needing foundational knowledge and experienced marketers looking for advanced tactics and strategic insights. This range makes it a valuable ongoing resource regardless of experience level.
5. Mailchimp Resources – Accessible Education and Trend Analysis
Best for: Beginner-friendly education, small business focus, and annual trend reports.
Mailchimp’s extensive resource library makes email marketing accessible to people just getting started while still providing value for experienced practitioners.
Their strength is taking complex email marketing concepts and explaining them clearly without jargon or assuming extensive prior knowledge. For teams where not everyone has deep email marketing expertise, Mailchimp resources get everyone on the same page quickly.
The annual Email Marketing Field Guide analyzes data from billions of emails sent through their platform, identifying trends in send times, frequency, content types, and performance patterns. These insights, based on massive data sets, reveal what’s actually working at scale, not just anecdotal best practices.
Industry-specific guides provide tailored advice for e-commerce, nonprofits, agencies, and other sectors, acknowledging that email marketing best practices vary by context.
Mailchimp also produces research on broader marketing trends, consumer behavior, small business challenges, and digital marketing evolution that provides context for email marketing decisions within the overall marketing strategy.
Read Beyond Individual Sites for Email Marketing News
Following five separate sites still creates information overload if you’re checking each one manually daily.
RSS feed readers aggregate content from multiple sources into single streams you can scan efficiently. Feedly remains the most popular option after Google Reader’s demise, allowing you to organize sources into categories and scan headlines quickly.
Inoreader and The Old Reader are solid alternatives with different interfaces and feature sets. Find one that fits your reading workflow.
Newsletter aggregation is another approach. Subscribe to email newsletters from your key sources, then use email filters to organize them into dedicated folders you review on a schedule rather than constantly interrupting your work.
Some people prefer dedicated news apps like Flipboard or Apple News that can include RSS sources alongside other content. The key is finding a system that makes staying current efficient rather than overwhelming.
Social media, particularly LinkedIn and Twitter, provides another layer of email marketing news through industry experts sharing insights and commentary. Follow email marketing thought leaders on platforms you already use to get curated perspectives without adding another tool to monitor.
Making Email Marketing News Actionable
Consuming marketing news without application wastes time.
Develop a system for capturing and acting on insights you discover. When you read about a new tactic worth testing, add it to your campaign backlog. When you see a design trend gaining traction, bookmark examples to reference when briefing designers.
Share relevant insights with your team through dedicated Slack channels, email digests, or regular knowledge-sharing meetings. This multiplies the value by ensuring the entire team benefits from your news consumption, not just you.
Test ideas you discover rather than just filing them away. The ROI of staying current comes from implementation, not just awareness. Schedule time to experiment with new approaches, even small tests that validate whether something works for your specific audience.
Track which sources consistently provide actionable insights versus which ones rarely offer anything you actually use. Prune low-value sources from your rotation to maintain signal-to-noise ratio.
The Email Marketing Sources You Need Depend on Your Focus
These five sites provide comprehensive coverage, but the best sources for you specifically depend on your role and needs.
Email developers and designers benefit most from Litmus and Email on Acid’s technical depth. If you’re coding emails daily, their rendering insights and testing guidance are indispensable.
Strategic marketers focused on campaign performance need Campaign Monitor and Mailchimp’s research and best practice content. Understanding what drives results at scale informs smarter strategy.
Creative professionals looking for inspiration and fresh approaches get the most value from Really Good Emails. Seeing what others are doing sparks ideas and raises the bar for your own creative execution.
Consider your actual information needs rather than trying to follow everything. Focus beats breadth when time is limited.
Conclusion
Email marketing news consumption should inform your work, not consume it.
Set boundaries around when and how much time you spend staying current. Thirty minutes a few times weekly is probably sufficient for most practitioners. Constant news monitoring creates anxiety without proportional value.
Recognize that not everything new is worth adopting immediately. Email marketing fundamentals list quality, segmentation, testing, deliverability, and relevant content matter more than chasing every emerging tactic.
Use news consumption to identify genuine shifts worth responding to while filtering out noise about minor changes or tactics that don’t fit your context.
The goal is informed decision-making, not comprehensive awareness of everything happening in email marketing globally. Be selective about what deserves your attention and action.
These five sources provide that foundation. Between them, you’ll stay current on technical requirements, strategic approaches, creative trends, and industry changes that actually matter for email marketing success.
Bookmark them, add them to your feed reader, and build a sustainable routine for staying informed without overwhelming yourself with information you’ll never use.
The Chief Author and Editor at Intothecommerce. As a seasoned expert in digital marketing, I direct the site’s strategic content and ensure every piece meets the highest industry standards. My insights drive our coverage on SEO, paid media, and cutting-edge marketing technology.
