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Exploring 4 Different Online Store Ecommerce Business Models

Exploring 4 Different Online Store Ecommerce Business Models

Learn what is an Ecommerce business and what are their different business models in this article in a deep way.

It is important to note that choosing an eCommerce business models is a decision that every smart startup should make before launching an online retail operation. Business strategy planning includes the selection of a business model. The primary elements of the business, such as its goal and future marketing plan, are determined by the model that is selected.

The purpose of e-commerce business models is to help you sell your products online. Products can be physical, like books, clothes, and electronics, or digital, like downloads and subscriptions. Some people even use these models as a way of promoting their services instead of selling their products directly. But before that, you need to know about the top four categories in ecommerce.

Top 4 categories of ecommerce business

Business to customer(B2C)

B2C deals with businesses selling products or services to the public. B2C is the first idea that comes to mind for the majority of people who think about e-commerce. This type of e-commerce allows for fast money without requiring serious investments or creating a brand.


B2B involves businesses serving each other. The best example of this category is manufacturers, which produce goods and sell them to wholesalers, who in turn sell them to retailers. B2B is a complex and profitable type of e-commerce that still requires a high-capacity e-commerce platform. B2B businessmen sell thousands of goods and control huge payments. If you will be dealing with B2B types, just choose reliable software that will automate 99% of operations. One of my clients selected this platform to handle his huge operations.


C2B is not very popular, but still an interesting type of e-commerce. It’s when a consumer posts his or her task or project online, and businesses compete to offer the best conditions.


C2C deals with selling products between consumers only. The best example is eBay, where people buy and sell products through bidding. In many cases, businessmen start with C2C and end with B2C.

Taking your small business to the next level with an ecommerce platform can be daunting without knowing where to start. This guide will help you understand the different types of ecommerce business models available, how to pick the right one for your venture and how to master digital marketing, product selection, pricing, and more.

Four Great Ecommerce Business Models To Choose For Your Online Business

Exploring 4 Different Online Store Ecommerce Business Models
Attractive young female fashion blogger saying goodbye to her online audience during a broadcast


Dropshipping is an especially popular ecommerce business model that offers a low barrier to entry. With dropshipping, the store owner doesn’t need to purchase or store any inventory; instead, they can partner with manufacturers or wholesalers and list their products for sale on their online store. When an order is placed, the supplier fulfills it and delivers it to the end customer. That means you are relieved from keeping stock and managing shipping elsewhere, which allows you to focus more on marketing your store.

Wholesale and Retail

Wholesale and retail is a classic business model that has been around for centuries. With this business, the store owner purchases products in bulk from a wholesaler and then uses two different pricing schemes, one for buying and one for selling, to make a profit. This means you’ll need to not only have enough starting capital to invest in wholesale merchandise, but also an understanding of inventory management, as well as average shipping costs and setup fees.

Subscription-based Ecommerce Models

The subscription model is a more modern ecommerce business model that incorporates a recurring customer payment structure. This type of business makes use of subscription software that automates the customer sign up process, billing, and cancelation. Subscription businesses are typically low-maintenance ventures, as there’s no manual inventory or order processing needed. You will, however, need to build an effective marketing strategy for drawing in new customers and building long-term relationships with returning ones.

Multi-Channel Selling

Multi-channel selling involves using multiple platforms to reach many customer segments. Instead of relying solely on one ecommerce website, you set up online stores on multiple channels, such as Amazon and eBay. This can help to widen your reach, increase sales and make sure that customers have access to the products they require regardless of what platform they prefer or where they are located.

Digital Marketplaces

Digital marketplaces such as Amazon and eBay provide sellers with the opportunity to create their own portals for selling products. This model gives you direct access to thousands of potential customers and allows you to quickly gain brand recognition without having to invest in marketing campaigns. You keep full control over pricing and product offerings, yet still benefit from the economies of scale offered by the famous online markets.


The eCommerce market has seen an explosion in both innovation and popularity in recent years. Understanding what business models to use and how to leverage them can make the difference between a successful business and one you never hear of again for companies looking to take the next step into the digital world. The second option won’t be a problem if you use IntotheCommerce. Our solution is made to make it simple and easy for businesses to develop, innovate, and grow with the assistance of sector experts. .

Click here and ask us how you can start an ecommerce business!


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