5 Best Ecommerce Website Builders to Start Selling Online

Are you wondering how to start an online store with so many eCommerce website builders available today? You’re in the right place.

Let’s skip the fluff and get straight to the point. Why are you here today? You’ve probably been searching for answers to questions like:

• “What’s the best website builder with eCommerce for my online business?”
• “What are the top 5 eCommerce store builders for a small business?”
• “Which eCommerce website builder should I choose for now and beyond?”

Sound familiar? We thought so!

We’re here to cover exactly what you need. Let’s dive in.

As you may have seen across the internet, planning, executing, and starting an eCommerce business can be tough, but you know what’s even tougher? Choosing the right eCommerce website builder.

With thousands of options available, it can feel overwhelming. But here’s the thing: your website is crucial. It’s not just about creating a pretty page. Your eCommerce site needs to drive sales, attract repeat customers, and offer a seamless shopping experience. The right website builder can make all the difference.

So, why does choosing the right one take so much effort? Because the design, functionality, and performance of your website will directly impact your bottom line. Your store’s look and feel matter, and picking the right platform is key to running a successful online business. And honestly, switching platforms later is a pain, so it’s worth getting this part right the first time, or at least close to right.

To make things easier for you, we’ve put together a simple guide to help you compare five of the top-rated eCommerce website builders out there. Every eCommerce business is unique, so we’ve highlighted the features that set each platform apart, ensuring you find the best fit for your needs. Some of them suit a first-time seller with a handful of products. One of them, as you’ll see, is really built for much bigger operations.

Go ahead and dive into the guide. We promise you that choosing the right website builder to sell your products will be a rewarding and profitable decision!

Let’s get started!

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Pick the Right E-commerce Website Builder: Which One Is Ideal for Selling Online?

Believe it or not, in the e-Commerce segment, building an online store is no child’s play, but it’s nothing to be afraid of either. Many online website builders don’t require any expertise or technical knowledge to use and deploy for your website. Whatever site builder for eCommerce you choose, it should have the following features and functionalities to make it easy to build an online store:

• Colorful and customizable site templates
• Easy-to-create, easy-to-navigate web pages with access to multiple formats
• Mobile-friendly web pages that are compatible with different devices
• Support for multiple sellers to sell across borders

Any site builder can help you set up an online store, but there is a learning curve, at least on the surface level. Below are the top easy-to-use website builders with a shop that help you stand out and start making sales right away.

We tested each of them, and we’d advise you to experiment and scale as you like.

Note: Almost all the store builders we list here need neither design nor coding skills. Almost all. One of them is the exception, and we’ll point it out when we get there.

You read that correctly. How is this even possible? Good question. Read on, and you’ll see.

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5 Best E-commerce Website Builders to Build An Online Store

1. Shopify

Yes, it’s the Shopify platform at the top of the board, and it hardly needs an introduction. The Shopify website builder has empowered millions of online merchants all over the world and currently serves 150+ countries. One of the best things about Shopify is that it helps businesses set up an eCommerce site in just a few minutes.

The website builder from Shopify has become popular among merchants for its extensive customization and its user-friendly way into the eCommerce business. Another strong point is the pricing model. It comes with a range of plans, so there’s usually one that fits your budget, whatever stage you’re at.

Shopify’s eCommerce web builder comes with built-in features such as an integrated shopping cart, a seamless checkout manager, solid marketing tools, and security tools.

Its website-building capability makes it a great choice for someone who has experience setting up online retail. If you want to go big with eCommerce, or you’re completely new to the online realm, Shopify is a good place to start, and it’s worth it.

Features that the Shopify offers:

• A competitive price tag, on par with its so-called competitors
• Best-in-class store designs that are mobile-friendly and search engine-optimized
• More than 100 ready-to-use themes to decorate your online store, make it look trendy, and attract repeat customers
• More than 100 add-ons and extensions that improve your eCommerce store in all sorts of ways
• A tightly connected support team available 24/7

Pricing model:

• Free builder trial for 14 days
• Shopify Basic – $29/month
• Shopify Pro – $79/month
• Shopify Advanced – $299/month

Pros of Shopify:

• Supports good branding, beginning with your business name, site logo, and domain name
• A great opportunity for drop-shipping businesses via multiple third-party integrations
• Makes it easy to organize products and sell them with no limits
• Supports optimizing your store for search engines such as Google, Yandex, Bing, and others
• Compatible with social media accounts, with seamless integrations

Cons of Shopify:

• Highly dependent on third-party apps and add-ons.
• Lesser room for blogging and has only basic blogging features.
• Slightly expensive when compared to other eCommerce builder site.

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2. Wix

The Wix platform is a simple yet powerful builder for an eCommerce site if you want a solution that includes professional eCommerce tools and features at a low cost. It’s widely regarded as one of the best website builders available today, with a reputation for long-term stability. Wix’s eCommerce store builder makes setting up an online site so easy because you build it in a simple drag-and-drop manner.

One of the best things about Wix is that it suits almost every kind of business category, such as fashion jewelry, electronics, design, the arts, and so on. So it’s no surprise that entrepreneurs and businesses of all kinds have chosen it.

Wix offers a quick and hassle-free way to create your website with hundreds of free, easy-to-use design templates. Features like these make Wix stand out among other store builders, and they make the entire setup process quick and good-looking across all devices and platforms.

If you want a better configuration, solid site speed, and SEO settings that leave competitors behind, Wix could be a perfect choice for building a strong eCommerce site.

Features that Wix offers:

• One of the cleanest and simplest website designs, with deep UX and UI components
• Automatic hosting configuration for your store
• Almost all the SEO functionality you need for better search engine performance
• Well-built functional and decorative store elements
• A hassle-free store setup with tons of integrations

Pricing model:

• Business VIP – $6.44/month
• Business Unlimited – $3.87/month
• Business Basic – $2.90/month

Pros of Wix:

• No prior technical knowledge is required to begin
• Scores high in many studies by industry experts
• A wide range of store themes, designs, and templates, even in the basic version
• Supports multiple add-ons and drag-and-drop options for customization
• Zero coding and no extra guides needed to set up and run your store

Cons of Wix:

• Some eCommerce features are a bit more expensive.
• Need an optimized mobile version and site navigation.
• Poor URL architecture with long and troublesome tails.

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3. BigCommerce

BigCommerce is a website and software development platform used by business owners for eCommerce website design and development. It allows segmentation, web hosting, and built-in search engine optimization features, with advancements that let you serve multiple customer groups at the same time.

It’s a strong development tool for eCommerce websites at present. Most people prefer Shopify for its easy accessibility, but in the meantime, some people use BigCommerce as their development platform. It’s a SaaS (Software as a Service) platform, which means you pay monthly to work on it. You can build an online store with customized templates, and you can add, edit, or delete items as your stock changes. It doesn’t matter if you’re not familiar with any coding language.

BigCommerce is good for developing eCommerce-based websites. It has various design themes and templates, an omnichannel boost, and abandoned cart recovery, which offer easy and attractive features for developing an online store.

Features that BigCommerce offers:

• Easy to use, so you can start without setting up hosting or installing any software
• Hundreds of free and paid themes, including 12 free themes and 100+ paid themes
• Lots of eCommerce features, such as multichannel integration, cart abandonment alerts, and so on
• Essential SEO tasks like editing the meta title and description and customizing the URL slug
• Good site security, with SSL certificates and PCI compliance

Pricing model:

• BigCommerce Standard: $29.95/month 
• BigCommerce Plus: $75.95/month 
• BigCommerce Pro: $299.95/month 

Pros of BigCommerce:

• A lot of features, even with the Standard plan, which seem to save online merchants a fair amount of money
• Well known for scalability, since it suits almost every business size
• SEO compatibility, which BigCommerce offered earlier than other builders
• Makes it much easier to become an online seller, with no prior knowledge of web design or development required
• Customization, which is one of the reasons many people choose this builder to grow their online businesses

Cons of BigCommerce:

• Many users say the platform needs a revamp because it looks a bit outdated
• Inter-app communication appears less seamless compared to other store builders
• The integration side needs a refresh, partly because of performance concerns

4. Zoho Commerce

If you already use a few Zoho tools (maybe Zoho Books for invoicing or Zoho CRM for customers), this one might be the most natural fit on the list. Zoho Commerce is the eCommerce builder from Zoho, and its big selling point is how neatly it connects your online store with the rest of your business, from inventory and accounting to CRM, marketing, and customer support. It runs on Zoho’s cloud infrastructure with free hosting and SSL, and it advertises 0% transaction fees. That last part matters more than it sounds, since transaction fees quietly eat into margins over time. Your payment gateway will still charge its own fees, though, so don’t read “0%” as “free.”

It’s also fairly easy to get started. You build your storefront with a drag-and-drop editor and ready-made themes, you don’t need to touch code, and you can add products, set up payments, and go live without hiring a developer. For a small or mid-sized business that wants one connected system instead of five separate tools, Zoho Commerce is worth a serious look. It’s perhaps not as flashy as Shopify, and the community around it is smaller, but for the right kind of business that trade-off is easy to live with.

Features that Zoho Commerce offers:

• A drag-and-drop website builder with ready-made, mobile-friendly themes
• Free hosting and SSL, so there’s no separate hosting setup
• Native integrations with Zoho Books, Zoho Inventory, Zoho CRM, and other Zoho apps
• Payment gateway integrations including Zoho Payments, PayPal, Stripe, and Razorpay
• Built-in SEO settings to help your products show up in search results
• Region-specific languages, pricing, and payment methods for selling across borders, plus B2B tools on the higher plans

Pricing model:

• Free trial for 14 days, no credit card required
• Standard: $15/month, billed annually
• Professional: $49/month, billed annually
• Premium: $109/month, billed annually
• A higher Plus tier, which adds B2B features like credit limit support, so check Zoho’s pricing page for current numbers
• Monthly billing runs roughly 18–20% higher than the annual rates

Pros of Zoho Commerce:

• Very affordable entry point, especially compared to Shopify and BigCommerce
• Works smoothly with the wider Zoho ecosystem if you’re already in it
• No design or coding skills needed to launch
• Free hosting and SSL included, with no transaction fees from the platform itself
• Good fit for small and mid-sized businesses that want everything under one roof

Cons of Zoho Commerce:

• Extra Zoho products such as inventory, accounting, or email marketing can carry their own subscription fees, so the real cost can creep up
• A smaller selection of themes and third-party apps than Shopify
• Less benefit if you’re not planning to use other Zoho tools
• Some advanced B2B features are locked behind the higher-priced plans

5. Adobe Commerce

Now, here’s the exception we mentioned earlier. Adobe Commerce (known for years as Magento Commerce) is a very different kind of platform from the other four. It isn’t really a “sign up and launch this afternoon” builder. It’s a powerful, highly customizable eCommerce platform meant for businesses with complex needs, a development team (or a good agency), and a budget to match. If you’re just testing an idea with ten products, this probably isn’t where you should start. We’d say that plainly.

That said, it’s hard to ignore for larger stores. It handles multiple storefronts, currencies, and languages, supports both B2C and B2B selling, and connects with Adobe’s wider Experience Cloud tools. There’s also a free version, Magento Open Source, which has no license fee but leaves hosting, security, and maintenance to you. Adobe also launched Adobe Commerce as a Cloud Service, a SaaS deployment model, in June 2025, which takes some of the maintenance burden off your plate. So there are a few ways in, depending on how technical (and how large) you are.

Features that Adobe Commerce offers:

• Deep customization, with almost no limit on what you can build if you have the developers
• Multi-store, multi-currency, and multilingual support for selling globally
• Built-in B2B capabilities, including custom pricing and company accounts
• Page Builder for drag-and-drop content editing, so non-developers can update pages
• Integrations with Adobe Experience Cloud for analytics, personalization, and customer data
• Flexible deployment: self-hosted, cloud-hosted (PaaS), or cloud service (SaaS)

Pricing model:

• Magento Open Source: $0 license fee, but you pay for hosting, development, and upkeep
• Adobe doesn’t publish Adobe Commerce license prices, so it’s quote-based
• Third-party estimates put licenses at roughly $22,000 to $125,000+ per year, depending on your annual revenue
• Some sources say Adobe Commerce Cloud starts at around $40,000 per year
• Development, extensions, and maintenance are usually extra, so ask for a full quote before you commit

Pros of Adobe Commerce:

• Extremely scalable, so it can grow with a large catalog and heavy traffic
• Highly flexible and customizable for unusual business models
• Strong B2B and multi-store features out of the box
• Backed by Adobe, with enterprise-level support on paid editions
• A free option (Magento Open Source) if you have the in-house skills

Cons of Adobe Commerce:

• Not beginner-friendly, since it generally needs developers
• Expensive, and the pricing isn’t transparent
• Total cost of ownership can be much higher than the license alone
• Setup takes longer than with the other four builders
• Overkill for small stores and first-time sellers

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Quick Comparison: Which Ecommerce Website Builder Fits You?

This table helps you quickly compare key features, pricing, pros, and cons of the five platforms, offering a clear overview to help you make an informed decision.

Platform	Best for	Starting price	Coding needed?	Standout strength
Shopify	Beginners and growing stores	$29/month (Basic)	No	Themes, apps, and ease of use
Wix	Small stores with simple needs	$2.90/month (Business Basic, as listed above)	No	Drag-and-drop design and templates
BigCommerce	Scaling stores with big catalogs	$29.95/month (Standard)	No	Built-in features and scalability
Zoho Commerce	Small to mid-sized businesses using Zoho tools	$15/month, billed annually (Standard)	No	Connected business tools, no platform transaction fees
Adobe Commerce	Large, complex, or B2B businesses	Quote-based (Open Source is free)	Usually yes	Customization and enterprise scale

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Conclusion

Although you can pick the best one fairly easily by going through a blog like this, the choice still has a long-term impact on your business. So you probably need a good plan to get started, one that works well for you and your eCommerce business.

The moral of the story is simple: do your research and have fun building an online store for yourself! It’s awesome that you have the idea to develop one.

That’s all for our overall analysis of the best eCommerce website builders you can pick from. If you’re a beginner, Shopify, Wix, and Zoho Commerce are probably the gentlest starting points, and BigCommerce is a good pick if you expect to scale fast. Adobe Commerce is a different story. It’s powerful, but it’s usually worth it only when your business is already big enough, or complex enough, to need it. Every store builder we listed above offers solid eCommerce functionality, and most of them do it at an affordable price. Maybe not all of them, but you get the idea.

Now it’s all in your hands to select the best one that makes it easy to build an eCommerce website. The time has come: test a few of them and pick the one that suits you. Each option comes with its pros and cons, but!

We believe you now have a better idea of which online store builder is best for your eCommerce business.

We’re confident that the right eCommerce website platform can lead you to a place where sales flow like cash.